Sell Your Gold Jewelry for the Highest Price in LA
South Bay Coin has been Los Angeles' most trusted gold jewelry buyer for over 45 years. Walk in for a private, no-obligation appraisal of your chains, rings, and heirloom pieces, and leave the same day with cash in hand.
The Best Place to Sell Gold Jewelry in Los Angeles
South Bay Coin is the most trusted place to sell gold jewelry in Los Angeles, a licensed, bonded, and insured precious metals dealer that has served the South Bay since 1980. For more than 45 years, families across Los Angeles County have walked through our doors in Lawndale to turn unworn chains, rings, and heirloom pieces into cash, with no pressure and no obligation.
What sets us apart from pawn shops and jewelry stores is simple. Those buyers resell your gold to a third party and build their margin into every offer. South Bay Coin refines gold in-house, so we work directly with the true value of your pieces instead of passing your jewelry down a chain of middlemen. That direct relationship is why so many sellers across Torrance, Redondo Beach, and Manhattan Beach choose us first.
Every appraisal happens in front of you. We test the karat, weigh each piece on a calibrated scale you can watch, and walk you through exactly how the value is reached. There is never any expectation to sell on the spot. Many clients come in simply to compare us against another offer, and we are always glad to be the honest second opinion.
Selling gold jewelry is only part of what we do. If your collection includes coins or bars, our team also buys gold coins and bullion, and we are a longtime South Bay destination for cash for gold of every kind. Walk in any day we are open, and let our appraisers show you what your jewelry is really worth.
Our Lawndale Gold Jewelry Showroom
South Bay Coin
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Sat: 10 AM - 3 PM
Sun: Closed
How We Appraise Your Gold Jewelry
Gold jewelry is rarely pure gold. Most pieces are an alloy, which is why karat matters so much. The karat stamp, whether 10K, 14K, 18K, 22K, or 24K, tells us how much actual gold is mixed with stronger metals like copper, silver, and zinc that give jewelry its durability. The higher the karat, the greater the gold content, and the more your piece is worth by weight.
Stamps fade, and not every piece is marked, so we never rely on a hallmark alone. We confirm purity with professional testing. A handheld XRF analyzer reads the exact metal composition without damaging your jewelry, and traditional acid and touchstone testing verifies the result. Once purity is confirmed, each piece is weighed in grams on a state-certified scale while you watch.
From there, we explain how the live precious metals market translates into your offer. Gold trades globally and moves throughout the day, so the value of any piece reflects the market at the moment you sell. We separate items by karat so higher-purity gold is never lumped in with lower-purity pieces, and any diamonds or gemstones are identified and can be returned to you or valued separately. Because we also buy and process silver and sterling flatware, mixed lots of gold and silver are never a problem. This level of detail is exactly what pawn shops and mail-in buyers tend to skip.
Gold Jewelry We Buy for Cash
We buy gold jewelry in any condition, any karat, and any form, from a single broken chain to an entire jewelry box. Every piece is evaluated for its full gold value.
Gold Chains & Necklaces
Rope, Cuban, figaro, herringbone, box, and franco chains in any karat. Single links, snapped clasps, and tangled necklaces are all welcome.
Gold Rings & Wedding Bands
Wedding bands, engagement settings, class rings, signet rings, and cocktail rings. We buy them with stones in place and identify any diamonds separately.
Bracelets, Earrings & Pendants
Bangles, tennis bracelets, charm bracelets, hoops, studs, lockets, and pendants. Mismatched and single earrings still hold real gold value.
Broken & Scrap Gold Jewelry
Bent, kinked, or unwearable jewelry, plus dental gold and odd fragments. Condition does not matter when a piece is valued for its gold content.
Sell Gold Jewelry in Three Steps
Visit, Call, or Text
Walk into our Lawndale showroom at 16916 Hawthorne Blvd. No appointment needed. Prefer to start from home? Call (310) 363-7808 or text photos of your jewelry.
Free Expert Appraisal
We test the karat, weigh every piece in front of you, and explain how your jewelry is valued using the live market. There is zero pressure to sell.
Get Paid Immediately
Accept the offer and leave with cash or a check the same day. Most visits take about 15 minutes. Just bring a valid government photo ID.
South Bay Coin vs. Other Gold Jewelry Buyers
Not all gold jewelry buyers operate the same way. Here is how South Bay Coin compares to the pawn shops, jewelry stores, and mail-in services most sellers consider first.
| South Bay Coin | Pawn Shops | Jewelry Stores | Mail-In | |
|---|---|---|---|---|
| Owns and operates a refinery | Varies | |||
| Tests and weighs in front of you | Sometimes | Sometimes | ||
| Same-day cash | ||||
| Free, no-obligation appraisal | Sometimes | Sometimes | Varies | |
| Returns your diamonds and gemstones | Sometimes | Sometimes | ||
| Licensed California dealer | Varies | Varies | Varies | |
| 45+ year local track record | Varies | Varies | Varies |
What Gold Jewelry Sellers Say
Common Questions About Selling Gold Jewelry
South Bay Coin in Lawndale is a longtime favorite for selling gold jewelry across Los Angeles County. As a licensed dealer operating since 1980 with an in-house refinery, we test and weigh your jewelry in front of you and pay the same day, with no appointment required and no obligation to sell.
Three things drive the value of gold jewelry: its karat (purity), its weight, and the live precious metals market. We confirm purity with XRF and acid testing, weigh each piece on a certified scale while you watch, then explain how the current market shapes your offer. Stones are identified and valued separately.
We buy gold jewelry in every karat, including 10K, 14K, 18K, 22K, and 24K, whether the pieces are stamped or not. Higher-karat jewelry contains more pure gold and is worth more by weight. If a stamp is worn or missing, our testing confirms the exact purity before we make any offer.
Yes. Broken chains, bent rings, single earrings, and tangled or unwearable pieces are all welcome. For gold jewelry valued by its metal content, condition makes no difference, since the gold is worth the same whether the piece is pristine or damaged. Bring it in exactly as it is.
Absolutely. We evaluate the gold content of the setting and identify any diamonds or gemstones separately. You can choose to have the stones returned to you or have us assess them as part of the overall offer. Either way, the value of your stones is never quietly absorbed into the gold.
No appointment is needed. South Bay Coin welcomes walk-ins during all business hours, and most gold jewelry appraisals take only about 15 minutes. If you would rather get a sense of things first, you can call or text us photos of your pieces before making the trip to Lawndale.
Bring the gold jewelry you want to sell and a valid government-issued photo ID, which California law requires for precious metals transactions. There is no need to clean, sort, or repair anything beforehand. Boxes of mixed, tangled, or broken jewelry are perfectly fine, and we sort and test everything for you.
We use a handheld XRF analyzer that reads the exact metal composition without harming your jewelry, backed up by traditional acid and touchstone testing. This confirms whether a piece is solid gold or only plated, and pinpoints the precise karat. All testing happens at the counter where you can watch it.
A jewelry store often resells your piece and builds profit into its offer, while a dedicated gold buyer with its own refinery works directly with the metal's true value. For everyday gold jewelry, a refiner like South Bay Coin can typically offer more, since there are no middlemen between you and the gold.
Yes, we regularly help families sell inherited and estate gold jewelry. We handle every piece with care and patience, explain how each is tested and weighed, and never pressure you to decide. If a piece carries designer or antique value beyond its gold, we point that out before you sell.
Ready to Sell Your Gold Jewelry?
Bring in your chains, rings, and heirloom pieces for a free, no-pressure appraisal from the appraisers Los Angeles has trusted since 1980.