Licensed Rolex Prince Buyers in Lawndale Since 1980

Sell a Rolex Prince in Los Angeles for Cash

Sell a Rolex Prince watch, from a 1930s duo-dial original to a 2005 Cellini Prince, at a South Bay walk-in counter. No reference menu and no shipping: we examine it with you and pay before you leave.

A Prince Is Looked At, Not Looked Up Vintage and Cellini Prince Bought Walk-Ins Welcome, No Appointment 45+ Years in Business Licensed California Dealer Paid Before You Leave
A Dress Watch Most Buyers Are Not Set Up For

Where to Sell a Rolex Prince in Los Angeles

South Bay Coin is the walk-in counter where you can sell a Rolex Prince in Los Angeles without shipping it, booking a slot, or hunting for your watch on a drop-down list. We are a licensed, bonded and insured California dealer at 16916 Hawthorne Blvd in Lawndale, buying from sellers across the South Bay since 1980, and a Prince is one of the Rolex names we are always glad to see come through the door.

The Prince is not a typical Rolex, which is exactly why it is hard to sell well. It was launched in 1928 as a rectangular Art Deco watch, while the brand was still proving its Oyster case, and it was revived in 2005 inside the Cellini collection in 18K gold. Most Rolex buyers are set up for round steel sports watches. A Prince needs someone who will look at it before quoting, because the details that set its value live on the watch itself: the case style, the metal, the dial and, on a modern example, the movement you can see through the back.

Every Prince is examined at the counter with you present, and the offer is explained, not just stated. There is no charge to ask and no pressure to accept. If you go ahead, you are paid before you leave. If you are selling more than one watch, our guide to sell your Rolex in Los Angeles covers the rest of the line. Sellers drive in from Torrance, Redondo Beach, Manhattan Beach and Hawthorne for the same reason: the watch is looked at by a person, not a form.

Walk In, Six Days a Week

Rolex Prince Buyer Near Me in Lawndale

South Bay Coin

Address 16916 Hawthorne Blvd, Lawndale, CA 90260
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Text a Photo (310) 363-2697
Hours Mon-Fri: 10 AM - 5 PM
Sat: 10 AM - 3 PM
Sun: Closed
Areas We Serve Torrance, Redondo Beach, Manhattan Beach, Hermosa Beach, Hawthorne, El Segundo, Inglewood, Gardena, Carson, Palos Verdes, Long Beach, Compton, Lomita, Rolling Hills, and all of Los Angeles County.
Looked At, Not Looked Up

How Much Is My Rolex Prince Worth?

The honest answer is that a Rolex Prince is worth what the watch in front of you turns out to be, and that is harder to find out online than for almost any other Rolex. Most online sell forms are built as reference menus: pick your model, pick your reference, receive a figure. The one national sell page built specifically for the Prince lists four entries, every one of them a 2005-era gold Cellini Prince, and sends anything older to a model-not-listed box.

That leaves out most of the history. Rolex made the original Prince from 1928 into the middle of the century in several case styles, among them the flared and curved Brancard, the straight-sided Classic and the stepped Railway, and in silver, steel, 9K and 18K gold, two-color gold and platinum. Many were sold as rated chronometers, and some carry British import hallmarks. Each combination is its own watch, and a menu with one row per reference has nowhere to put them.

So a Prince ends up in front of a person either way. The only question is whether that happens after you have shipped it, or across a counter while you watch. At ours, a specialist identifies the case style, metal and dial, tells you what each finding means for the offer, and gives you one figure with the reasoning behind it. A Rolex Prince is looked at, not looked up. Our luxury watch buyers in the South Bay work the same way for every brand.

The Rolex With Two Faces

Selling a Rolex Cellini Prince With a Display Back

When Rolex brought the Prince back in 2005, it did something it had not done on a series-production watch before: it fitted a sapphire display back. The Cellini Prince was made only in 18K gold, it is wound by hand, it is chronometer certified, and the finishing on its rectangular movement was designed to echo the pattern on the dial. It was discontinued roughly a decade later, and it remains one of very few Rolex models you can turn over and watch working.

That makes a Cellini Prince a watch with two faces, and the next owner looks at both. The front is judged like any gold dress watch. The back is judged like a window: a scratched sapphire, marks on the visible bridges or dust inside the case all show, and none of it can be hidden by a new strap. Nothing needs to be done about any of this before you sell. We read what the glass already shows, with you standing at the counter.

Hand winding matters too. A Cellini Prince that has sat in a drawer has simply run down, because it does not wind itself on the wrist. That is not a fault. We wind it in front of you, watch it start, and price a running watch. A Cellini Prince has two faces, and the next owner turns it over. Sellers from Palos Verdes to El Segundo bring them in stopped or running, and both are bought on the same terms.

Every Generation of the Name

Vintage and Modern Rolex Prince Watches We Buy for Cash

We buy every Rolex Prince, from the 1928 originals to the 2005 revival, running or stopped, on its original strap or not. Each one is examined as the watch it actually is.

Sell a Vintage Rolex Prince

Original Princes in Brancard, Classic or Railway cases, in silver, steel, gold or platinum, with the duo dial that earned the model its nickname, the doctor's watch.

Sell a Rolex Cellini Prince

The 2005 revival in 18K yellow, white or Everose gold, with its sapphire display back and hand-wound movement. Any dial, on the original strap or a replacement.

Sell a Two-Color or Ladies' Rolex Prince

Striped two-color gold cases and smaller rectangular pieces from the same family, often inherited with luxury jewelry we also buy. Each piece is priced on its own.

Sell a Stopped or Worn Rolex Prince

A Prince that will not run, has a cracked crystal, a worn strap or a refinished dial is still bought. We tell you plainly what the condition changes and what it does not.

Three Steps, One Visit

How to Sell a Rolex Prince Watch in Lawndale

1

Bring Your Rolex Prince to Lawndale

Walk into 16916 Hawthorne Blvd with no appointment, Monday to Saturday. Or text photos of the front and back to (310) 363-2697 first to ask whether it is worth the trip.

2

Get a Free Rolex Prince Evaluation

A specialist identifies the case style, metal and dial, reads a Cellini Prince through its glass back, winds a stopped one, and explains the offer. No cost, no obligation.

3

Get Paid for Your Rolex Prince

Accept the offer and you are paid before you leave, by cash or check. Bring a valid photo ID. Decline, and the watch goes home with you exactly as it arrived.

Four Ways to Sell a Prince

Rolex Prince Buyer vs Rolex Jewelers vs Online Sell Forms

A Rolex Prince can be sold four ways in and around Los Angeles. This is how a walk-in visit to our Lawndale counter compares with an official Rolex jeweler, an online sell form and a listing marketplace.

How South Bay Coin compares with official Rolex jewelers, online sell forms and watch marketplaces for selling a Rolex Prince
Feature South Bay Coin Official Rolex Jewelers Online Sell Forms Watch Marketplaces
Prices a Prince that is not on a reference menu Yes Varies No You set the price
Walk in with no appointment Yes Often by appointment Online only Online only
Examines the watch with you present Yes Yes No No
Firm offer before the watch leaves your hands Yes Varies No No
Paid before you leave Yes Varies No No
Winds and checks a stopped Prince in front of you Yes Varies No No
Puts your Prince in front of buyers worldwide No Varies Varies Yes
Finances the next watch you buy No Varies Varies Varies
Client Reviews

What Los Angeles Rolex Sellers Say

5.0 out of 5 stars
400+ Google Reviews
Rated 5 out of 5 stars

"Very honest and trustworthy. Sold my gold jewelry and a Rolex here. Got paid cash on the spot, way more than I expected."

Erik H. · Redondo Beach, CA
Rated 5 out of 5 stars

"Professional, quick, and fair. The entire process was incredibly easy."

Mark R. · Manhattan Beach, CA
Rated 5 out of 5 stars

"We called 10 places and South Bay Coin paid the most. Highly recommend."

G.D. · Hawthorne, CA
Rated 5 out of 5 stars

"Best place to sell gold in Los Angeles. I went to three other buyers in the South Bay. South Bay Coin offered significantly more."

Diane S. · Torrance, CA
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Frequently Asked Questions

Questions About Selling a Rolex Prince

Where can I sell a Rolex Prince in Los Angeles?

You can sell a Rolex Prince in Los Angeles at South Bay Coin, 16916 Hawthorne Blvd in Lawndale, with no appointment. We buy vintage and Cellini Princes, running or stopped. A specialist examines the watch with you present, explains the offer, and if you accept, you are paid before you leave.

How much is a Rolex Prince worth?

It depends on which Prince you have. A vintage Prince is valued on its case style, metal, dial originality and movement condition, and a Cellini Prince on its gold, its dial and the state of its display back. We do not publish price bands because they go stale. Bring it in for a free, specific offer.

Do you buy vintage Rolex Prince watches?

Yes. To sell a vintage Rolex Prince in Los Angeles, bring it to our Lawndale counter. We buy originals from 1928 onward in Brancard, Classic, Railway and other case styles, in silver, steel, gold, two-color gold or platinum, running or not, with or without papers. Each is examined before any figure is given.

Is the Rolex Cellini Prince discontinued?

Yes. Rolex introduced the Cellini Prince in 2005 as a revival of the 1928 original and stopped making it roughly a decade later. It was made only in 18K gold, wound by hand, and fitted with a sapphire display back. Every Cellini Prince sold today is pre-owned, and we buy them in any condition.

Why is the Rolex Prince called the doctor's watch?

The Prince has a duo dial: hours and minutes sit in the upper half, and a large seconds dial fills the lower half. That big seconds track made it easy to time a pulse, and Rolex marketed the watch to medical professionals, so collectors still call it the doctor's watch. The layout carried over to the 2005 Cellini Prince.

Why won't my Rolex Prince run?

Usually because it has run down. Both the vintage Prince and the Cellini Prince are wound by hand and do not wind themselves on the wrist, so a watch left in a drawer stops within a few days. That is not a fault. Bring it in as it is and we will wind it at the counter with you.

Can I sell a Rolex Prince without box and papers?

Yes. You can sell a Rolex Prince without papers at our Lawndale counter. Many Princes, especially vintage ones, arrive with no box and no rating certificate, and we buy them on the watch itself. If you do have a box, a certificate or old receipts, bring them along, but the offer starts with the watch.

Is a Tudor Prince the same as a Rolex Prince?

No. Tudor, Rolex's sister brand, used the Prince name for decades on models such as the Tudor Prince Oysterdate, and online listings often describe them as a Rolex Prince by mistake. The name on the dial settles which brand you have. We buy both, on the same walk-in terms.

Should I service my Rolex Prince before selling it?

No. We buy a Prince as it is, and we do not require a service first. A service, a polish or a new dial can cost more than it adds, and on a vintage Prince the original finish is part of what a collector pays for. Bring it unserviced and we will tell you what matters.

Can you price my Rolex Prince over the phone?

We can tell you from photos whether a trip is worthwhile. Text the front, the back and the side of the case to (310) 363-2697. A firm offer is only made at the counter, because case style, metal and dial condition need to be seen in person. Walk-ins are welcome six days a week.

Ready to Sell Your Rolex Prince?

Walk in with no appointment, or text photos of the front and back first. Your Prince is examined with you present, and you are paid before you leave.